Thursday, December 3, 2009

Kali Pink / Paul Mitchell Pink



Kali Pink is a retail pink produced and part sponsored by Manic Panic. Some of you may have come across this in your travels to a salon or to Sobeys. The lid of the jar sports an image of a healthy 2 year old Kali in pig tails just 2 weeks prior to her diagnosis. In 2007, I approached Tish and Snooky in New York (owners of Manic Panic) and explained our event and my vision. It was an enthusiastic yes to partner! My goal was to lesson some of the chaotic pink traffic in the salons before they permanently deleted me from their phone and emails. Pink fades quickly. If a "Proud Victim" pinks in early January, potentially they will need 3-4 retouches before the buzz. That meant those same pink heads were frequenting these salons to maintain their vibrance, and that meant I baked a LOT of extra cookies....
This is convenient for those that wish to pink at home at their own convenience, for schools to host their own pinkings, and re-touches for those that wish for the salon experience.
The thing about pink hair colour.... your pillowcases, shower liners, white collars and the inside of your helmet are participating too.....say goodbye! Have you ever stirred red Kool-Aid with your hands? Why would you but thats besides the point...You can sure tell whos supporting this event by their extremities. In my house, (and all supporting salons), it's a normal look for 4 weeks. Even the dog.... (although he gets food colouring). It's all worth it, and how else does little Johnny get away with sporting a nice tall mohawk in church?
Snooky - the owner of Manic Panic has a vested interest in our little arctic event. This large company loves the mom and pop shop businesses, and they love Miss Kali.

On that note,
I will add that Paul Mitchell proudly sponsors our event with 1600 bottles of pink to all salons. This is not a retail product, but our salons sure appreciate this considering they are donating precious time in the chair as well as bleach. Paul Mitchells rep (my dear friend Shauna) pinks, shaves, volunteers and donates every year. Incredible. Halifax's Massacure and Ottawa's Massacure benefit from this donation as well - I ship a healthy supply to both of these chapters and this is good for me because it frees up a spot to walk into my home.
Between the shipments of Manic Panic, Paul Mitchell, and donated Wahl hair clippers - my front room's floor to ceiling boxes reflects that I am moving.
One day I will, and the question will be... "will the pink follow us?".
One more...just to clear up any misconceptions about our pink. Folks, this was not chosen as a marketing strategy, or robbed from the Breast Cancer's campaign. This pink thing we do was by mere accident and a lost bet. Feb 1, 2005 - Gord expressed his frustration about bald men being fashionable and how this affects collecting pledges. Sarcastically he commented that he might as well dye his hair pink!!!!! Lightbulb went on in twisted little Tammy brain, and the remark was challenged. A bet was determined by whether or not co-workers at Canada Post would participate in this hair brained idea (Gord obviously not for the idea..). Bet lost - Pink in! On TV the following week with the help of good friends Stacey Abdella and Bridget Ryan. Next year, event looked like a huge throw up of Pepto Bismal all over West Edmonton Mall - and so it began......
PINK!!

STILL Kalis favorite colour and what a more appropriate Valentine Colour, don't you think?




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